Lucas Puig and his crew in Biarritz showcase the new Hélas collection for Summer '21 in this new lookbook, putting the collection to the test in it's natural enviroment of the streets of Southern France. The new line see's the return of some old favourites in new colours, classic logo pieces as well as all new bangers.

As always Hélas bring a breezy mix of 90's sportswear, logo carrying streetwear and bold all-over prints and this season is no exception. Standout pieces include the Helas Smiley Pant in Light Blue feature all-over embroidered smiley faces on a loose denim pant, with an accompanying Helas Smiley T-Shirt in White which has the same design on the left breast and large back print.There's a return for the hugely popular Helas Pyjamax Pant in Biege and now also a vibrant Terracotta, with their unmistakable Versace like all-over print these bad boys are a must for bringing the summer vibes. With the Euro's also going off this month the football crazy fellas at Hélas have done their very own French strip, and the Helas Supporter Polo Jersey Shirt in Blue with thin red and white vertical stripes. This seasons remix of the classic Helas Umbrella logo comes in guise of the Helas Exotic T-Shirt and Helas Exotic Hoodie which incorporates a bold Leopard print in to the UMB design which is echoed elsewhere in the collection. Top it all off with some fresh new caps and accessories and you've got everying you need for this summer.