Southsea Bronx™

Southsea Bronx Strong Island has been a store t-shirt since around 2002 and was designed by Southsea local Bruce “Jubru” Jamieson. Now a senior designer for the design powerhouse I Love Dust, it was first conceived whilst Bruce at college as a tongue in cheek play on words from the Boogie Down Productions song South Bronx. The song was regularly played at hip-hop nights where they would drop the fader for the crowd to sing along ‘Southsea Bronx” along to the tune.