Motown x Carhartt WIP

Motown x Carhartt WIP

Carhartt Wip celebrate Motown's 60th anniversary with this exclusive capsule collection

For Fall/Winter 2019 Carhartt WIP have collaborated with one of the most influential record labels of all time Motown, coming together to produce this exclusive Motown x Carhartt WIP capsule collection that vibes heavily on the labels iconic imagery and style that transformed the face of music and American culture with this series of graphic t-shirts and hoodies.  


Back in 1959 a young Berry Gordy founded Motown records, turning a two storey town house in Detroit in to a recording studio and introducing the world the likes of Stevie Wonder, Diana Ross and the Supremes, Marvin Gaye, The Four Tops and The Jackson Five. And now to coincide with their 60th anniversary Carhartt WIP celebrate the label and it's epic legacy with this new capsule collection. 


There's a very clear nod to Marvin Gaye with the legendary red rolled beanie, as well as more subtle references like the Snake Pit T-Shirt in Purple that pays homage to the subterranean recording studio that eventually became known as "Hitsville, USA". And the Motown Pocket T-Shirt in White that features the words "A Pocket Full Of Miracles" which refers to the Smokey Robinson and the Miracles album of the same name.


The collaboration also throws out some really strong co-branded logo pieces, from the large logo prints of SS Motown x Carhartt WIP T-Shirt and the Hooded Motown Sweat, to the smaller multiple logo prints on the LS Motown Sublabels T-Shirt with a stripe of Motown subsiduary label logos printed down both sleeves in various colours.