First established in Japan 1947 by Mr Tsunemi who imported denim from the United States due to none being manufactured in Japan, then later went in to production and became a world pioneer in many of the denim processes we know today such as stone wash, rinses, ringspun and selvedge denim that achieve the worn or used look that is used in most denim today. So it is no wonder that a company that has been obsessed with denim and its innovation should still be making some of the worlds best denim jeans, and adding to this an ever growing cut & sew collection that goes from strength to strength with every season.