Emerica Footwear was established in 1995 under the Sole Technology umbrella. After losing the licence to produce Etnies in the U.S due to the company being bought out, Pierre-André Senizergues started Emerica .
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The same year he bought back the Etnies name and continued to produce both brands, with Emerica focusing on core skateboarding while the other was aimed at a broader market. The team has always reflected the company’s core values, with brand ambassador Andrew Reynolds and the talents of skaters like Brian Herman, Jerry Hsu, Leo Romero, Kevin “Spanky” Long and Brandon Westgate continuing to represent skater owned companies.